The short answer: expect $1,500 to $4,000 per month for ongoing marketing depending on services and competition, $800 to $1,500 plus ad spend for Google Ads management, and $4,500 to $15,000 for a proper website. Established providers budget 3 to 8% of revenue. The full table, and what moves the price, is below.
These are real 2026 market ranges for NDIS-specific marketing in Australia, including our own pricing where we offer the service. Cheaper exists; so does much more expensive. The ranges are where quality work reliably lives.
| Service | Typical monthly | Time to results |
|---|---|---|
| SEO (local, single region) | $1,500 to $2,000 | 3 to 6 months, compounds |
| SEO (multi-region or competitive metro) | $2,500 to $4,000 | 4 to 8 months, compounds |
| Google Ads management | $800 to $1,500 + your ad spend ($1,000 to $2,500) | Days |
| Social media management | $800 to $2,000 | Months (trust channel) |
| Full growth retainer (SEO + ads + outreach) | $2,500 to $5,000 | Mixed: ads fast, SEO compounds |
| Website (one-off) | $4,500 to $15,000 project | 4 to 8 weeks to launch |
Established providers typically invest 3 to 8% of revenue in marketing. Providers in growth mode, or with empty SIL beds, justifiably spend more for a period because the cost of an empty bed dwarfs the cost of the campaign. The arithmetic that matters: one SIL participant can represent more than $100,000 a year in plan funding, and most supports carry participant lifetime values in the tens of thousands. Run your own numbers in our ROI calculator; a campaign that lands a handful of participants a year typically returns several times its cost.
Averages hide a lot, so here is how the main channels actually behave on cost and payback for NDIS providers.
If a budget only stretches to one thing, fix the website first, then add the channel that matches your urgency: ads if you need enquiries this month, SEO if you are building for the year.
The dollar figures above are the agency path. The other two options trade money for time and risk.
| Option | Cost | Best for |
|---|---|---|
| Do it yourself | Mostly time (10 to 15 hours a week done properly), plus tools and ad spend | New or tiny providers with more time than money |
| Hire in-house | $70,000 to $100,000+ a year for one marketer, plus tools and ad spend | Larger providers with enough work to keep a specialist busy |
| Use an agency | $1,500 to $4,000 a month, no employment overheads | Most providers wanting senior skills across several channels without hiring |
The honest trade-off: DIY is cheapest in dollars and most expensive in your time, in-house only pays off at scale, and an agency buys breadth without a salary. Many providers start DIY using free guides and templates, then move to an agency once an hour of their own time is worth more than an hour of the agency’s.
An agency that answers all five plainly is worth shortlisting. Our answers are on the pricing page.
A free growth plan shows you what to do, in what order, for your provider type and region. You keep it either way.
Most providers invest between $1,500 and $4,000 per month depending on services, regions and competition. Google Ads adds $1,000 to $2,500 in ad spend on top of management. One-off websites run $4,500 to $15,000.
Usually, because participant values are high relative to campaign costs. One SIL participant can exceed $100,000 a year in plan funding, so even a modest campaign that adds a few participants a year pays for itself several times over.
The free foundations: a complete Google Business Profile, consistent directory listings, and direct coordinator outreach. Do those before paying anyone, including us.
Sources & further reading: Our packages & pricing · Marketing ROI calculator · How to get more NDIS clients
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.