Compliant campaigns that put you in front of funded participants and their families while they are searching, with enquiries arriving in days rather than months.
Google Ads is the fastest legitimate way for an NDIS provider to generate participant enquiries. It is also the fastest way to burn budget: NDIS clicks cost $8 to $12, so loose geography, broad keywords and landing on your homepage quietly waste a third of most budgets. Tight campaigns fix that.
At $10 average clicks, a $1,500 monthly budget buys roughly 150 visits. A matched landing page converts 6 to 10% of those into enquiries: call it 9 to 15 enquiries. Close one in five and you have added 2 to 3 participants in a month, each potentially worth tens of thousands a year in plan funding. That is the whole argument for ads, and it collapses the moment any step in the chain is loose.
It is why we obsess over the unglamorous parts: negative keyword lists that block job seekers and researchers, ad schedules matched to when coordinators actually work, and landing pages that load fast on a parent’s phone. The strategy is simple; the discipline is the product.
And we will tell you when ads are wrong for you. Some service types and regions convert poorly on search; your free review says so plainly before you spend a dollar.
If your organisation is a registered not-for-profit or charity, the Google Ad Grant gives you up to USD $10,000 a month in free search advertising. The rules are stricter than paid Google Ads, and accounts get suspended for low click-through rates or weak account structure, so a grant account needs different management to a paid one. We set up and manage both, and we will tell you honestly whether the grant is worth the admin for your service type.
Sending paid clicks to your homepage is the most common way NDIS providers waste budget. Every campaign should land on a focused page that names the service, the location and a single clear action, loads fast on a phone, and is accessible to participants using screen readers or keyboard navigation. The same $10 click can cost you an enquiry or a bounce depending entirely on the page behind it. We build conversion-focused landing pages alongside the ads.
We manage live Google Ads accounts for NDIS providers every day. The click costs and budgets on this page are real Australian figures, not estimates. Request a free account review.
Yes, provided ads are honest, do not pressure participants, and respect the NDIS Code of Conduct and the NDIA’s rules on using the NDIS name and logo. We build campaigns inside those rules.
Most providers start with $1,000 to $2,500 per month in ad spend plus management. At $8 to $12 per click and sensible conversion rates, that typically produces enquiries at a cost well below a participant’s value.
Yes. Registered not-for-profits and charities can apply for the Google Ad Grant, worth up to USD $10,000 a month in free search ads. The grant has stricter rules than paid ads and needs careful account management to stay active. We set up and manage grant accounts as well as paid campaigns.
No. Ads convert best on a focused landing page that matches the search, names the service and location, loads fast on mobile and is accessible. Sending paid clicks to a homepage is the most common way providers waste ad budget, so we build dedicated landing pages for each campaign.
Usually within the first two weeks. Ads are the fast channel; SEO is the compounding one. Most growth plans run both.
No. Management is month-to-month like everything we do. Ads can be paused in a day if your capacity fills.
Already running ads? We will audit them free and show you the leaks. Not running them? We will tell you what a sensible budget looks like for your catchment.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.