Rank for the searches participants, families and support coordinators actually use, and turn that visibility into enquiries you can measure. Month-to-month, no lock-in.
NDIS SEO is the process of optimising an NDIS provider’s website and Google Business Profile so it appears when participants, families and support coordinators search for supports: terms like “SIL provider Western Sydney” or “NDIS occupational therapy near me”. Done well, it becomes a provider’s most cost-effective source of participant enquiries, because the people searching already have funding and intent.
Around one in five Australians live with disability, and more than 700,000 people now have an active NDIS plan (NDIA quarterly data). When a participant gets funding or a support coordinator looks for a vacancy, the first place most of them go is Google. If your provider does not appear on page one for the supports you deliver, those enquiries go to the providers who do. NDIS SEO is how you get in front of people at the exact moment they are ready to choose a provider, without paying for every click.
Generic agencies optimise for one buyer. Your market has three, plus a regulator.
Participants search in plain language, families search on their behalf, and coordinators scan for categories, locations and vacancies. We map and target all three.
The NDIS Commission’s advertising expectations and the NDIA’s brand rules shape what your pages can claim. We grow you inside those rules, never at your registration’s expense.
Your audience includes people with disability. WCAG-accessible sites are faster and clearer for everyone, including Google.
No hidden “proprietary process”. You see the full keyword map and every change we make.
Service terms, audience terms and question searches mapped for your category and regions: participant, family and coordinator language.
Speed, mobile, accessibility, clean page structure and schema markup so Google understands exactly what you offer and where.
Google Business Profile optimisation, consistent citations, and location pages only where you genuinely deliver supports. No doorway pages.
Plain-English pages and guides for the questions participants and coordinators actually ask, published under a named author.
Directory listings, sector publications and data-led content that earn the links Google rewards in this niche.
Monthly reports on enquiries, calls and sources, connected to your CRM. Rankings live in the appendix, where they belong.
Anyone promising page one in 30 days is guessing or gaming. Here’s the real shape of it.
Audit, keyword map, technical fixes, Google Business Profile rebuild and your first optimised pages live.
Local and low-competition terms start ranking. First organic enquiries arrive; we double down on what’s moving.
Competitive terms climb, content earns links and enquiries grow month on month. This is where SEO gets cheap.
One SIL participant can represent $100,000+ a year in plan funding. Run the numbers in our ROI calculator.
Full inclusions on the NDIS SEO packages & pricing page. All plans month-to-month.
A Brisbane SIL provider with quality homes and no rankings. We rebuilt their site, mapped their northside catchment keywords and ranked them for “SIL provider Brisbane” plus 30 suburb terms.
Read the full case study →Our team has led SEO and lead-generation campaigns for NDIS providers across Australia. The timelines, pricing and process on this page reflect campaigns we run every week, not theory. Have a question this page does not answer? Ask us directly.
Most providers see early movement within 8 to 12 weeks and meaningful enquiry growth within 3 to 6 months. Low-competition local terms can rank faster, while competitive metro terms take longer. Anyone promising page one in 30 days is guessing or gaming.
Plans start at $1,500 per month for local campaigns, and most growing providers invest $2,500 per month. Every plan is month-to-month with no lock-in. Full inclusions are on our SEO packages and pricing page.
For most, yes. The lifetime value of a participant is high relative to the cost of ranking for the searches that reach them. A single SIL participant can represent more than $100,000 a year in plan funding, so even a few extra enquiries usually pays for the campaign many times over. We will tell you on the first call if your situation is better served by Google Ads first.
Three groups: participants searching in plain language, families and carers searching on their behalf, and support coordinators scanning for categories, locations and current vacancies. We map and target the language each group uses, because they rarely search the same way.
Google Ads buys visibility instantly and stops the moment you stop paying. SEO builds visibility that compounds and keeps working after the spend levels off. Most providers we work with run Google Ads for quick enquiries while SEO matures, then lean on SEO as the cost-effective long-term channel.
Yes. Registered and unregistered providers can both rank, though the compliant claims you can make differ. We keep your pages inside the NDIS Commission’s advertising expectations either way.
No, and be wary of anyone who does. We set realistic targets per keyword and report on enquiries rather than vanity rankings. You can leave any month if we are not delivering.
A specialist (not a sales rep) reviews your site, rankings and competitors, then sends a short plan showing where your next enquiries can come from.
Related: SEO packages & pricing · Local SEO for NDIS providers · NDIS website design · How to get more NDIS clients · Free provider tools
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.