The average SIL participant was associated with $447,100 in payments over the year to March 2026, on the NDIA’s own numbers — about $1,225 a day per place. That makes an empty bed the most expensive problem in your business, and it is the one we are hired to fix: suburb-level SEO, Google and Facebook ads, and direct coordinator outreach, measured on placements rather than impressions.
SIL placements rarely come from participants browsing Google alone. They come from support coordinators shortlisting homes, families researching on a participant’s behalf, and hospital discharge planners with someone to place. The NDIA’s own guidance puts the support coordinator at the centre of this: a participant funded for SIL is also funded for coordination, and vacancy management has to consider participant choice and compatibility, not just an empty room (ProviderPlus).
Filling vacancies means being visible and credible to all three audiences, in your actual catchment. For the full arithmetic on what a vacancy costs, read what an empty SIL bed actually costs or put your own numbers into the SIL vacancy calculator.
Every channel below is run for one outcome — a suitable enquiry for a specific home — and every ad and page is compliance-checked before it goes live.
Two new homes sitting half-empty. Suburb pages, outreach to 140 local coordinators and targeted vacancy ads filled all four places, with a waitlist for the next home.
Read the case study →Results disclaimer: Figures and case studies shown are specific clients’ actual outcomes in their own circumstances, shared with their permission, and are provided as examples only. They are not a guarantee or prediction of results, and individual results vary. See our Disclaimer.
Most NDIS marketing advice assumes a participant types a search and enquires. SIL rarely works that way. The decision usually runs through a support coordinator matching a participant to a vacancy, a family weighing up homes for someone they love, or a hospital discharge planner who needs a placement this week. Each of them is cautious, time-poor and risk-averse, because the wrong placement is disruptive and expensive to unwind.
The pool is also tighter than it looks: on the NDIA’s figures, SIL participant numbers are growing at roughly 4% a year while SIL payments grow at about 11% (NDIA Quarterly Report Q3 2025-26).
The number of placements coming onto the market is nearly flat even as each one becomes more valuable — so the providers who win them are the ones a coordinator could find and trust quickly. The same dynamic, and the same playbook, applies to SDA provider marketing: catchment visibility, coordinator outreach and clear, honest dwelling information.
That changes what marketing has to do. Being findable is the floor. You have to be findable, credible and responsive to three audiences at once, and you have to make saying yes feel safe.
We build for that: clear vacancy information, real photos of the home, accessibility and compatibility detail, and a fast, human response when someone reaches out. The provider who answers a coordinator’s enquiry the same day, with the housemate mix and access details already written down, is usually the one who gets the next referral.
| Activity | What it does |
|---|---|
| Vacancy pages | A live, indexed page per home and catchment, updated as vacancies change |
| Coordinator outreach | Direct intros to support coordinators and discharge planners in your region, with follow-up |
| Local SEO and GBP | Rank for suburb and “SIL vacancies” searches, and in the map pack |
| Vacancy ads | Targeted Google and Meta campaigns when a placement needs filling fast |
| Compliance review | Every ad and page checked against the Code of Conduct and ACL before it runs |
| Reporting | Enquiries and placements by source, so you know what filled the bed |
SIL is the highest-value support in the scheme, which is exactly why filling vacancies fast matters more here than anywhere else. All figures are the NDIA’s own, from the Quarterly Report Q3 2025-26.
Supported independent living is now a registration-required support: from 1 July 2026, SIL providers must be registered with the NDIS Quality and Safeguards Commission or in the registration process to keep delivering it. Coordinators and discharge planners check registration status before they shortlist a home, and a provider whose status is unclear quietly stops being considered.
Marketing cannot fix a registration problem, and we will never imply a registration you do not hold — that is exactly the kind of claim the Code of Conduct and the Australian Consumer Law prohibit. What we do is make your genuine status impossible to miss: on every vacancy page, every ad and every outreach message, so saying yes to your home feels safe.
A good fit if you:
Not a fit if you:
We run vacancy campaigns for SIL providers across Australia, measured on placements, not clicks. Get a vacancy growth plan.
Three places that work: your own website with a current vacancies page, direct outreach to support coordinators in your region, and the NDIS housing and vacancy platforms. We run all three as one campaign.
Yes. Google Ads catches people searching for SIL vacancies in your suburbs right now, and Facebook and Instagram ads reach the families and carers who research homes on a participant’s behalf. Every ad is checked against the NDIS Code of Conduct, platform policy and the Australian Consumer Law before it runs.
Supported independent living became a registration-required support on 1 July 2026, so SIL providers now need to be registered with the NDIS Quality and Safeguards Commission or in the registration process. Coordinators check registration status before they shortlist a home, so we make your status clear on every vacancy page and outreach message, and we never imply a registration you do not hold.
Mostly through support coordinators, hospital discharge planners and families researching online. A participant funded for SIL is typically also funded for a support coordinator whose job includes matching them to a suitable home, so the coordinator is usually the gatekeeper (ProviderPlus). Pure participant self-referral is rarer in SIL than in other supports, which is why coordinator visibility matters most.
Most SIL providers run our Growth or Scale plans, because filling even one vacancy returns six figures in annual funding. Plans are month-to-month with no lock-in, and we report on placements rather than clicks.
Yes, when done properly. The NDIS Code of Conduct requires providers to act with integrity, honesty and transparency, and you cannot claim to be “NDIS approved” or “NDIS endorsed” or imply you are a registered provider when you are not (Lawmark). Vacancy marketing also must not pressure participants or misrepresent the home. We keep every vacancy page, ad and outreach message inside those rules.
Fit and certainty. Coordinators are weighing housemate compatibility, support ratios and accessibility against a participant’s plan, and vacancy management has to consider participant choice and compatibility rather than just an empty bed (ProviderPlus).
In practice the home that wins the referral is the one whose details are easy to find, honest about who it suits, and backed by a fast reply. We build your vacancy pages and outreach to answer those questions before the coordinator has to ask.
Yes. The same approach works for Specialist Disability Accommodation: catchment SEO, coordinator outreach and clear, accessible vacancy information. We tailor the messaging to the housing type and eligibility.
With an active campaign, typically 2 to 5 months depending on the home, location and participant compatibility requirements. Without one, vacancies routinely sit empty for a year.
Tell us your homes and catchment. A specialist maps the searches, the coordinator network and a realistic fill timeline.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.