An empty SIL bed costs you every single day. We fill vacancies by owning your catchment’s searches, reaching its support coordinators directly, and making your homes easy to choose.
SIL placements rarely come from participants browsing Google alone. They come from support coordinators shortlisting homes, families researching on a participant’s behalf, and hospital discharge planners with someone to place. Filling vacancies means being visible and credible to all three, in your actual catchment.
Two new homes sitting half-empty. Suburb pages, outreach to 140 local coordinators and targeted vacancy ads filled all four places, with a waitlist for the next home.
Read the case study →Most NDIS marketing advice assumes a participant types a search and enquires. SIL rarely works that way. The decision usually runs through a support coordinator matching a participant to a vacancy, a family weighing up homes for someone they love, or a hospital discharge planner who needs a placement this week. Each of them is cautious, time-poor and risk-averse, because the wrong placement is disruptive and expensive to unwind.
That changes what marketing has to do. It is not enough to be findable. You have to be findable, credible and responsive to three different audiences at once, and you have to make saying yes feel safe. We build for that: clear vacancy information, real photos of the home, accessibility and compatibility detail, and a fast, human response when someone reaches out.
| Activity | What it does |
|---|---|
| Vacancy pages | A live, indexed page per home and catchment, updated as vacancies change |
| Coordinator outreach | Direct intros to support coordinators and discharge planners in your region, with follow-up |
| Local SEO and GBP | Rank for suburb and “SIL vacancies” searches, and in the map pack |
| Vacancy ads | Targeted Google and Meta campaigns when a placement needs filling fast |
| Reporting | Enquiries and placements by source, so you know what filled the bed |
SIL has the highest lifetime value of any NDIS support, which is exactly why filling vacancies fast matters more here than anywhere else.
We run vacancy campaigns for SIL providers across Australia, measured on placements, not clicks. Get a vacancy growth plan.
Three places that work: your own website with a current vacancies page, direct outreach to support coordinators in your region, and the NDIS housing and vacancy platforms. We run all three as one campaign.
Mostly through support coordinators, hospital discharge planners and families researching online. Pure participant self-referral is rarer in SIL than in other supports, which is why coordinator visibility matters most.
Most SIL providers run our Growth or Scale plans, roughly $2,500 to $4,000 or more per month, because filling even one vacancy returns six figures in annual funding. Plans are month-to-month with no lock-in, and we report on placements rather than clicks.
Yes, when done properly. Vacancy marketing must be honest, must not pressure participants, and must respect the NDIS Code of Conduct and the rules on the NDIS name and logo. We keep every vacancy page, ad and outreach message inside those rules.
Yes. The same approach works for Specialist Disability Accommodation: catchment SEO, coordinator outreach and clear, accessible vacancy information. We tailor the messaging to the housing type and eligibility.
With an active campaign, typically 2 to 5 months depending on the home, location and participant compatibility requirements. Without one, vacancies routinely sit empty for a year.
Tell us your homes and catchment. A specialist maps the searches, the coordinator network and a realistic fill timeline.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.