Families and coordinators check your socials before they enquire. We keep yours active, compliant and human, so the checking ends in a phone call instead of a closed tab. From $800/month, no lock-in.
NDIS social media marketing is a trust channel, not a lead channel, and any agency telling you otherwise is selling you ads. A parent who found you on Google will read your last month of posts before they call. Our job is making sure what they find looks like a provider they can trust with their son or daughter.
Nobody scrolls Instagram looking for a SIL vacancy. Participants arrive through Google, directories and coordinators, and that is where direct-response budget belongs. But between finding you and contacting you sits a checking step, and that step happens on your socials.
An account that has not posted since March reads as a provider that might not answer the phone. A feed of real support workers, real activities and plain-English answers reads as safe. That difference moves enquiry rates even though no enquiry ever says “found you on Facebook”.
So we price it accordingly: social is the cheapest line on our plans, built to support the channels that do the booking.
| Post type | What it signals |
|---|---|
| Team introductions | Real, stable staff. The single strongest trust post. |
| Activities & outings | Participants actually doing things, not stock photos |
| Plain-English explainers | You understand the scheme and speak human |
| Vacancy posts | Reach coordinators who follow provider pages |
| Review graphics | Third-party proof, recycled where it gets seen |
Photos of participants are powerful and risky in equal measure. Every plan includes a consent workflow.
Stay credibly active
Social as a referral asset
Both month-to-month. Cheaper inside a full growth plan: see packages.
Organic social builds trust. When you need direct enquiries, for a new SIL home, a group programme or recruitment, paid Meta ads on Facebook and Instagram are the faster lever. We run both, honestly and as separate jobs.
Meta ads suit visual, local and specific offers: a vacancy in a suburb, a new programme, or hiring support workers. They are not a fit for generic “choose us” branding, and you cannot target people by disability because those categories are restricted, so good campaigns work through creative, geography and the share button.
We handle everything: copy, creative from your photos, audience setup, the landing page and tracking. You approve before anything spends, and every asset stays yours.
Plus your ad spend (we suggest $20 to $50 a day)
We manage compliant NDIS social media for providers across Australia, including a free content planner to map your month. Get a free plan.
You do not need to post daily, but you do need a credible presence. Families and support coordinators check your social profiles before they enquire or refer, so a quiet, current feed reassures them you are active and trustworthy. Think of social as a trust channel that supports enquiries rather than one that books them directly.
Yes. We provide a simple NDIS social media content planner that maps a month of compliant posts across service updates, team stories, community involvement and education, so you are never staring at a blank calendar. It is included when we manage your social and available as a standalone tool.
Every post respects the NDIS Code of Conduct and the NDIS Quality and Safeguards Commission’s expectations: no pressure tactics, no misleading claims, participant images only with written consent, and correct use of the NDIS name and logo. You approve the calendar before anything goes live.
No, and we will tell you that before taking your money. Social supports the channels that generate enquiries; it rarely generates them itself. If your budget only covers one channel, start with SEO or your website.
It helps enormously, but only with written consent, and plenty of strong feeds run on staff, activities and explainer content alone. We work with whatever consent position you are comfortable with.
Yes. We manage social for providers across Australia, including Melbourne, and tailor content to your local community and catchment. Our team works remotely with providers in every capital city and many regional areas.
Facebook first: families and coordinators live there. Instagram second for recruitment and younger participants. LinkedIn only if coordinators and referrers are a priority. TikTok almost never, unless recruitment is the goal.
We draft everything from a monthly interview with your team plus your photos. You approve the calendar before anything posts. Nothing goes out that you have not seen.
Yes, within the NDIS Code of Conduct. Paid Meta ads on Facebook and Instagram suit visual, local, specific offers like a new SIL home, a programme or recruitment. You cannot target people by disability, as those categories are restricted, so campaigns work through creative, geography and sharing.
For a single vacancy or programme campaign, around $20 to $50 a day in ad spend is the workable range, plus management from $700 a month. Below that, delivery is erratic.
Tell us your provider type and we will sketch a month of content, free, alongside your growth plan.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.