When you need participant enquiries now, a new SIL vacancy, a group programme, a support-worker hiring push, Facebook and Instagram ads are the fastest compliant lever. We handle the creative, targeting, landing page and tracking; you approve before anything spends. Month-to-month, no lock-in.
NDIS Meta ads — paid advertising on Facebook and Instagram — are the fastest compliant way to put a specific offer in front of local families, participants and support coordinators. There were 774,456 participants in the Scheme as at 31 March 2026 (NDIS), and the families and coordinators behind them are on Facebook and Instagram every day. A tightly targeted campaign for one suburb can fill a vacancy or a programme in weeks. The catch: you cannot target people by disability, because Meta removed sensitive-interest targeting, so results come from sharp creative, tight geography and a landing page built to convert — not audience tricks.
Most participants find a provider through Google, directories and coordinators. Meta ads are different: instead of waiting to be found, you put a specific offer in front of the right local people on Facebook and Instagram today. That makes them the fastest channel for a dated or urgent need.
They suit visual, local and specific offers — a vacancy in one suburb, a new group programme, an open day, or a support-worker hiring push. They are not the tool for generic “choose us” branding, and because Meta removed sensitive-interest targeting you cannot target people by disability. Good NDIS campaigns work through sharp creative, tight geography, broad and lookalike audiences, and a landing page built to convert.
We run ads and organic as separate, honestly-priced jobs, so you are never paying campaign management on budget that should be building trust instead.
| Campaign | Best for |
|---|---|
| SIL vacancy | Filling an empty room fast, targeted by suburb |
| Group programme / outing | Enrolments for a dated activity or class |
| Support-worker recruitment | Hiring in a specific area, not just participants |
| Open day / info session | Event sign-ups from local families |
| Retargeting | Bringing back website visitors who didn’t enquire |
Whether it runs as a paid ad or an organic post, participant imagery is powerful and risky in equal measure, and ad copy has to steer clear of outcome guarantees. Every campaign and plan includes a consent workflow — and with the NDIS Commission set to gain new powers to restrict misleading provider promotion under the 2026 Integrity and Safeguarding Bill (NDIS Commission), getting compliant paid and organic social right is only becoming more important.
Ads send people to your page, and a current, human feed is what turns a curious click into an enquiry. When you want organic handled too, every plan runs from a content calendar mapped like this. You approve it before anything posts, and any participant image needs written, withdrawable consent.
| Week | Trust post | Education post | Reach / action post |
|---|---|---|---|
| 1 | Support-worker spotlight | “What a support coordinator actually does” | Community outing photo (consented) |
| 2 | Behind-the-scenes of your team | “How plan management works” | New programme or service update |
| 3 | Participant story (consented) | “Questions to ask before choosing a SIL provider” | Vacancy or support-worker recruitment |
| 4 | Team milestone or review graphic | “Your rights under the NDIS Code of Conduct” | Local event or partnership |
Three posts a week, rotated so every visitor sees a provider that is active, human and safe to refer to. Want to run it yourself? Our guide to winning clients on social maps the same rhythm.
Optional, and priced low: when you want the trust layer handled too, we run your feed as a separate month-to-month plan.
Stay credibly active
Social as a referral asset
Both month-to-month. Cheaper inside a full growth plan: see packages.
One team handles the whole campaign, so nothing falls between an agency, a designer and you. You approve before anything spends, every asset stays yours, and we report on the number that matters: cost per qualified enquiry.
We build the offer, write the ad copy, cut creative from your own photos, set up geography and lookalike audiences, and point every click at a conversion-focused landing page with tracking wired in. Then we read the numbers weekly and move budget to whatever is producing enquiries.
Because you cannot target by disability, the offer and the creative are what win, so that is where we spend our time, not on audience gimmicks.
Plus your ad spend (we suggest $20 to $50 a day)
We run compliant Facebook and Instagram (Meta) ad campaigns for NDIS providers across Australia, plus the organic feed that makes them convert. Get a free campaign plan.
Social does two jobs for NDIS providers, and the order matters. Paid Meta ads drive direct enquiries when you have a vacancy or programme to fill; organic content builds the trust that makes those ads, and every referral, convert. Done badly, either is a time sink. Done well, they compound. Here is what we handle.
Helpful, human content that shows who you are and how you help, the kind that makes coordinators and families comfortable referring. We focus on substance over volume. A coordinator does not count your posts, they form an impression from the three or four they happen to see, so each one has to carry weight.
The NDIS Code of Conduct holds providers to integrity, honesty and transparency (NDIS Commission), so we write factual claims, avoid anything misleading, and use participant stories only with proper, informed consent. Compliance is built into the content calendar, not checked afterwards.
Usually Facebook and Instagram for participants and families, with LinkedIn for coordinator and referral audiences. We focus your effort where your audience actually is, rather than spreading thin across every platform.
When you want enquiries now rather than slow trust-building, targeted Facebook and Instagram ads put a specific offer in front of the right local audience — a vacancy by suburb, a programme, or a recruitment drive — and send them to a landing page built to convert. Because disability targeting is restricted, results come from the offer, the creative and the geography, all measured as cost per enquiry.
Regular, quality posting and genuine engagement keep you visible and credible over time. Social rewards consistency, so a steady, sustainable rhythm beats occasional bursts of activity.
Faster than any organic channel. A well-set-up Facebook or Instagram campaign for a specific offer, like a SIL vacancy or a group programme, usually starts producing enquiries within days, not months. The first week is spent learning which creative and audience perform, then budget shifts to the winners.
Google Ads capture people already searching for a provider, so they convert well for high-intent services. Meta ads create demand for a specific, visual, local offer — a vacancy, programme or open day — and are excellent for recruitment. If you have a dated vacancy to fill, Meta is often faster; for steady enquiry flow, run both. See our Facebook & Meta ads guide.
No. Meta removed sensitive-interest targeting, including health and disability categories, so you cannot target participants by their disability. Effective NDIS campaigns instead use geography (a suburb or catchment), broad and lookalike audiences, and creative that speaks to the right family, so the right people self-select.
You do not need to post daily, but you do need a credible presence. Families and support coordinators check your social profiles before they enquire or refer, so a quiet, current feed reassures them you are active and trustworthy. Think of social as a trust channel that supports enquiries rather than one that books them directly.
Yes. We provide a simple NDIS social media content planner that maps a month of compliant posts across service updates, team stories, community involvement and education, so you are never staring at a blank calendar. It is included when we manage your social and available as a standalone tool.
Every post respects the NDIS Code of Conduct, which requires providers to act with integrity, honesty and transparency (NDIS Commission): no pressure tactics, no misleading claims, participant images only with written consent, and correct use of the NDIS name and logo. You approve the calendar before anything goes live.
Not by likes. Because social rarely produces a direct enquiry, we judge it by whether your feed is current, whether the right post types are present (team, activities, explainers), and by movement in the channels it supports: enquiry quality, and how often new clients mention seeing you online. If you only want a number, ask new enquirers “did you check our socials?” The yes rate tells you more than any vanity metric.
No, and we will tell you that before taking your money. Social supports the channels that generate enquiries; it rarely generates them itself. If your budget only covers one channel, start with SEO or your website.
It helps enormously, but only with written consent, and plenty of strong feeds run on staff, activities and explainer content alone. We work with whatever consent position you are comfortable with.
Yes. We manage social for providers across Australia, including Melbourne, and tailor content to your local community and catchment. Our team works remotely with providers in every capital city and many regional areas.
Facebook first: families and coordinators live there. Instagram second for recruitment and younger participants. LinkedIn only if coordinators and referrers are a priority. TikTok almost never, unless recruitment is the goal.
We draft everything from a monthly interview with your team plus your photos. You approve the calendar before anything posts. Nothing goes out that you have not seen.
Yes, within the NDIS Code of Conduct. Paid Meta ads on Facebook and Instagram suit visual, local, specific offers like a new SIL home, a programme or recruitment. You cannot target people by disability, as those categories are restricted, so campaigns work through creative, geography and sharing.
For a single vacancy or programme campaign, around $20 to $50 a day in ad spend is the workable range, plus management. Below that, delivery is erratic.
Tell us your provider type and what you need to fill, and we will sketch a campaign plan, free, alongside your growth plan.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.