Providers are our only clients, but no two provider types grow the same way. The channel mix that fills a SIL home does almost nothing for a plan manager. Pick your lane.
The biggest mistake in provider marketing is treating every service like a consumer purchase. It is not. The person receiving support is often not the person choosing the provider, and the chooser changes by service type. Your strategy has to start from who actually decides.
This table is the strategy. Everything we build for your provider type follows from its row.
| Provider type | Who really decides | Where they look | What wins the decision |
|---|---|---|---|
| SIL / SDA | Support coordinators, families, discharge planners | Coordinator networks, vacancy platforms, local search | Visible vacancies, fast response, compatibility detail |
| Support coordination | Participants, guided by LACs and planners | Local search, word of mouth, planner suggestions | Specialisations, reviews, local presence |
| Allied health | Participants, GPs, coordinators, schools | Local search, referral networks | Wait-time honesty, discipline pages, referrer pathways |
| Plan management | Participants at plan approval or review | Comparison searches, coordinator suggestions | Clear fees, fast onboarding, switching content |
| Community supports | Participants and families directly | Local search, social proof, directories | Real photos, plain English, easy enquiry |
The Liverpool campaign is the SIL row of that table executed exactly: coordinators first, suburb search second, vacancy detail everywhere. Four placements in five months.
See the case studies →Almost certainly. The decision map covers the patterns behind every registration group; the specifics get mapped in your free growth plan.
Not in the same region. We cap clients per region and service type so we never compete against our own clients, which occasionally means saying no.
Tell us your registration groups and regions and we will map the growth path for your provider type.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.