The short answer: NDIS marketing ROI is strong because participant lifetime value is high. Work out your value per participant, measure cost per qualified enquiry and cost per participant by channel, and compare. Even a few extra participants a year usually pays for the marketing many times over.
NDIS marketing ROI is unusually strong because participant lifetime value is high relative to the cost of reaching them. A participant often stays with a provider for years, and supports like SIL can exceed $100,000 a year in plan funding. That changes the maths: you are not trying to win a $50 sale, you are trying to win a relationship worth tens or hundreds of thousands.
Work out your own number. Take your average annual funding per participant, multiply by the average number of years a participant stays, and you have a rough lifetime value. For many providers that figure runs from tens of thousands to well over $100,000. Against that, a marketing investment of a few thousand dollars a month is small if it adds even a handful of participants a year.
Our free growth plan models your cost per participant.
Track enquiries and the cost per qualified enquiry by channel, then your conversion rate from enquiry to participant. Multiply through to a cost per participant, and compare that to participant lifetime value. This turns marketing from a cost you hope works into a number you can hold an agency to.
For most providers, SEO delivers the best long-run ROI because the enquiries compound and the cost per enquiry falls over time. Google Ads has a higher cost per enquiry but produces results immediately. Coordinator outreach often has the highest conversion rate for SIL and coordination-led services. The strongest ROI usually comes from running them together and shifting budget to whatever is performing.
It varies by support, but many providers see tens of thousands to well over $100,000 in lifetime value, since participants often stay for years and SIL alone can exceed $100,000 a year.
Track cost per qualified enquiry and your enquiry-to-participant conversion rate, multiply to a cost per participant, and compare that to participant lifetime value.
SEO usually wins long term as enquiries compound; Google Ads delivers immediately at a higher cost per enquiry; coordinator outreach often converts best for SIL. Running them together is strongest.
Usually yes, because participant values are high relative to campaign costs. Even a modest campaign that adds a few participants a year typically returns several times its cost.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.