The short answer: social rarely books participants directly, but it builds the trust that converts enquiries. Pick one or two platforms (Facebook first), post authentic, compliant content on a steady rhythm, and let SEO and ads do the direct booking.
Social media rarely books participants directly, and any agency that promises otherwise is overselling. What it does do is build trust. Families and support coordinators check your social profiles before they enquire or refer, so a current, human, compliant feed turns a quiet check into a phone call. Treat social as the channel that supports enquiries, while SEO and ads generate them.
You do not need to be everywhere. Facebook comes first because families and coordinators are there. Instagram is second for recruitment and younger participants. LinkedIn matters only if coordinators and referrers are a priority. TikTok is rarely worth it unless recruitment is your goal. Choose one or two and do them well.
The feeds that work mix service updates, team stories, community involvement and plain-English education. Show real people (with written consent), celebrate genuine milestones, and answer common questions. Authenticity beats polish in this sector, because trust is built with faces and honesty, not stock imagery.
We plan and manage NDIS social, with a free content planner.
Every post must respect the NDIS Code of Conduct and the NDIS Quality and Safeguards Commission expectations: no pressure, no misleading claims, participant images only with written consent, and correct use of the NDIS name and logo. Approve a content calendar before anything goes live so nothing slips through.
Consistency beats intensity. Plan a month at a time with a simple content planner, batch a few posts, and keep a steady rhythm rather than posting daily then disappearing. A quiet but current feed reassures; an abandoned one worries.
Indirectly. It builds the trust families and coordinators look for before they enquire or refer, while SEO and ads generate the enquiries themselves.
Facebook first, because families and coordinators are there. Instagram second for recruitment and younger participants. LinkedIn only if referrers are a priority.
Follow the NDIS Code of Conduct and Quality and Safeguards Commission expectations: no pressure, no misleading claims, participant images only with written consent, and correct logo use.
Consistency matters more than frequency. A steady rhythm, planned a month at a time, beats posting daily then going quiet.
A specialist reviews your visibility against the providers competing in your catchment, and sends a written growth plan within two business days. You keep it either way.