Work out what one new participant is worth to your business, and the return a marketing retainer needs to deliver to pay for itself. Nothing is sent or stored.
Adjust the figures to match your service. Results update as you type.
The return figure compares the annual plan funding from the new participants you expect against a full year of marketing spend. Because participant lifetime value in the NDIS is high, even a small number of extra participants usually returns several times the cost of marketing.
Be conservative with the participants figure. If a campaign only needs to add one participant a year to break even, everything above that is upside.
Your service type (SIL and SDA have the highest values), how well your website converts enquiries, and how quickly you respond all move the result. The cheapest way to lift ROI is usually to convert more of the enquiries you already get.
It varies by support. SIL can exceed $100,000 a year per participant, while community supports are lower. Participants often stay for years, so lifetime value is usually much higher than a single year.
Most providers invest $1,500 to $4,000 per month, or roughly 3 to 8 percent of revenue. Use the calculator to check the return that level of spend needs to deliver.
Usually yes, because participant values are high relative to campaign costs. Even one or two extra participants a year often covers the spend several times over.
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