4 SIL Vacancies Filled in 5 Months

The situation

A SIL provider opened two new homes in Sydney’s south-west and assumed the NDIS demand statistics would do the rest. Five months later, four of six places were still empty. Every empty week was costing them, and their only marketing was a Facebook page.

What we did

• Built suburb-level pages across their Liverpool and Campbelltown catchment, each with current vacancy details.
• Created a one-page vacancy profile per home: photos, accessibility features, compatibility notes, response promise.
• Ran a direct outreach campaign to 140 support coordinators across South-West Sydney, with structured follow-up.
• Launched tightly-geofenced ads on vacancy and service searches in the catchment only.
• Set a same-day response standard, tracked in the CRM.

The result

The first placement came from coordinator outreach in week 7, before the SEO had fully landed. By month five all four vacancies were filled, with a mix of coordinator referrals and direct family enquiries, and the provider now keeps a waitlist for its next home. The campaign continues as a Scale plan.