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NDIS Marketing Health Check

Twenty weighted questions across the five things that decide whether a provider gets enquiries: findability, website conversion, referral relationships, compliance and measurement. You get a score, a breakdown by area, and a fix list ordered by what it is costing you. No email required, nothing stored.

774,456participants with an approved plan at 31 March 2026
277,376active providers — fewer than three participants each
526,376participants use a plan manager, served by about 1,481 plan managers
$12.4bpaid to providers in the March 2026 quarter, 64% of it plan-managed

Source: NDIA, Quarterly Report Q3 2025-26 (data to 31 March 2026). The participants-per-provider figure is 774,456 divided by 277,376.

The check

Answer honestly, because the tool only helps if you do. Partly means started but not finished. Skip anything that does not apply to you; skipped questions are excluded from the score rather than counted against you.

0 of 20 answered
1. Findability14 of 60 points

Whether a participant, family member or coordinator searching in your catchment can find you at all.

Our Google Business Profile is claimed and complete: right primary category, service areas, hours and at least 10 photos.
We ask for Google reviews as part of our normal routine, and we reply to every one.
Every core service we deliver has its own page, in plain English, saying what it includes and who it suits.
We have a page for each region or catchment we genuinely service, naming the suburbs.
We are listed in the main NDIS and disability directories, with details that match our Google profile exactly.
2. Website and conversion14 of 60 points

Whether the people who do find you can work out that you are right for them, and can act on it.

On a phone, a visitor sees a tap-to-call number and an enquiry form without scrolling.
Our site says plainly who we can take: plan-managed, self-managed or agency-managed, which ages, and whether we have capacity.
Our website is accessible: keyboard navigable, readable contrast, real alt text, plain English, captions on video.
Our site loads in about three seconds or better on mobile data, not just office wifi.
We publish real proof: outcome stories or testimonials with a name attached and written consent on file.
3. Referral relationships12 of 60 points

Most provider enquiries arrive through a person, not a search box. This area is about whether those people know you exist.

We keep a named list of support coordinators and LACs in our catchment and contact them at least monthly.
We have a current one-page capability and vacancy sheet we could send a coordinator today.
The plan managers who process our invoices know what we do, where we work and whether we have capacity.
Every enquiry or referral gets a human response the same business day, and one named person owns intake.
4. Compliance and trust10 of 60 points

The area where marketing can actively cost you, through the NDIS Commission, the NDIA or the ACCC.

Every claim on our website is one we could evidence, with no guarantees of outcomes and no “NDIS approved” wording.
We only call ourselves a registered provider if we are registered, and we use NDIS logos only as the NDIA permits.
Every participant photo, name or story we publish has written consent on file, and we have a current privacy policy.
5. Measurement10 of 60 points

Without this area you cannot tell which of the other four is working, so every budget decision is a guess.

We know how many enquiries we received last month and where each one came from.
Form submissions and phone calls are tracked as conversions in our analytics.
We know roughly what an enquiry costs us and what a new participant is worth over a year.
/ 100
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Answer the questions above and your score, area breakdown and fix list appear here.

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How the score works

Twenty questions sit across five areas. Each question carries a weight of two, three or four points depending on how much difference it makes to enquiry flow in our experience, for sixty points in total. Yes scores the full weight, Partly scores half, No scores nothing.

Your score is the percentage of the weight of the questions you actually answered. Skipped questions are excluded from both sides of that sum rather than counted as failures, which is why the tool tells you how many of the twenty you answered. A 90 out of 100 built on four answers is not the same as a 90 built on twenty, and the result panel says so.

AreaQuestionsPoints
Findability514
Website and conversion514
Referral relationships412
Compliance and trust310
Measurement310
Total2060
Opinion, not a benchmark. The weights, the bands (weak under 50, patchy 50 to 74, solid 75 and above) and the ordering of the fix list are NDIS Growth’s judgement, formed from the provider marketing we review. They are not published industry standards and no regulator endorses them. The participant, provider and payment figures on this page are the NDIA’s, and they are linked to the source.

Why these five areas

Findability

At 31 March 2026 there were 774,456 participants with an approved plan and 277,376 active providers — fewer than three participants for every active provider on average (NDIA Quarterly Report Q3 2025-26). In a market that crowded, the provider who shows up in a local search with a complete profile and recent reviews gets the shortlist place. That is usually a free fix rather than an advertising problem.

Website and conversion

Traffic that cannot tell whether you accept their plan management type, their age group, or their suburb is traffic you paid for and lost. Most provider sites we look at describe the organisation; the ones that convert describe the participant, the intake rules and what happens in the first week. Accessibility belongs here too — this audience notices immediately when a site is hard to use.

Referral relationships

Plan management is the largest single channel in the scheme: 526,376 participants use a plan manager, and they are served by roughly 1,481 plan managers. Of the $12.4b paid to providers in the March 2026 quarter, 64% was plan-managed (NDIA Quarterly Report Q3 2025-26). A channel with hundreds of thousands of participants behind about fifteen hundred organisations is worth a named contact list and a monthly rhythm. Ask for visibility rather than preferential referral — participants have to keep genuine choice and control, and coordinators have conflict of interest obligations of their own.

Compliance and trust

The NDIS Code of Conduct requires providers to act with integrity, honesty and transparency (NDIS Quality and Safeguards Commission). Separately, the ACCC has publicly put providers on notice about advertising that implies NDIS approval or endorsement (ACCC media release). And the NDIS logo and acronym are NDIA trade marks: you may only advertise as a registered provider if you are registered with the Commission, and logo use needs the NDIA’s consent (NDIS logo guidelines). A marketing page is the easiest place to breach all three, and the easiest to fix.

Measurement

The value of a participant varies enormously by service type, which is why cost per enquiry only means something next to what a participant is worth to you. At the top end, 36,808 participants received Supported Independent Living, with average SIL payments of $447,100 each per year (NDIA Quarterly Report Q3 2025-26). A provider filling SIL vacancies can justify a very different acquisition cost from a provider taking one-off allied health appointments — but only if both are counting.

What to do with a weak area

Frequently asked

How is the health check score calculated?

Twenty questions across five areas, each weighted 2, 3 or 4 points for 60 in total. Yes scores the full weight, Partly half, No nothing. The score is the percentage of the weight of the questions you answered, so skipped questions are excluded rather than counted as zeros. The weights and bands are our opinion, not an industry standard.

What counts as a good NDIS marketing score?

We band it as weak under 50, patchy from 50 to 74, and solid at 75 and above. The area breakdown matters more than the number, because one weak area is usually what is actually holding enquiries back.

What should I fix first?

Work down the fix list. It is ordered by how many points each gap costs you, which is the question weight multiplied by how far short you fell. The items that cost time rather than money tend to surface near the top.

Is my health check data stored anywhere?

No. The scoring runs entirely in your browser. Nothing is sent or saved unless you choose to fill in the review form.

Does a high score guarantee more participants?

No, and we will not claim it does. The check measures whether the fundamentals that make enquiries possible are in place. Demand in your catchment, your capacity and your pricing all still apply.

Some questions do not apply to us. What then?

Skip them. They are removed from the calculation entirely. The result panel always tells you how many of the twenty questions your score is based on.

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