From 2 to 14 Enquiries a Month in Six Months

The situation

A family-owned SIL provider on Brisbane’s northside ran four quality homes with experienced staff and genuine vacancies. Their website was five years old, ranked for nothing, and enquiries trickled in at roughly two a month, mostly word of mouth. Vacancies sat empty for months at a time.

What we did

• Rebuilt the website: accessible, plain English, current vacancies visible, enquiry path on every page.
• Mapped their real catchment keywords: “SIL provider Brisbane” plus 30+ northside suburb and service terms.
• Rebuilt their Google Business Profile and directory listings with consistent details.
• Published catchment pages and answer-the-question content under a named author.
• Connected every enquiry to the CRM so each one was attributed and followed up same-day.

The result

Early rankings arrived in week 9. By month six, organic traffic was up 287%, the provider held page-one positions across their catchment, and enquiries averaged 14 a month. Eleven participants joined within the period, and the campaign continues as a Growth plan retainer.

“Within three months we were getting more enquiries than the previous year combined. And they were the right participants for our homes.”

Operations Manager, Brisbane SIL provider